The Challenge
- 1
Salt Lake City's family-oriented culture creates high art education demand but intense competition—dozens of instructors vie for same students across every neighborhood
- 2
Utah's spread-out geography (Draper, Sandy, Provo, Ogden) makes local marketing expensive—reaching all potential students requires multi-city advertising budgets
- 3
Summer tourism season disrupts class schedules—families prioritize national parks over art lessons June through August, creating enrollment gaps and revenue instability
The Solution
YouTube monetization delivers $4.2K-$19K/month stable income during summer tourism season, replacing lost tuition when Utah families vacation in national parks
Produce 120-250+ art tutorial videos monthly (landscape painting Utah scenery, family art activities, wholesome creative projects, art fundamentals) resonating with SLC culture
Parents across Utah Valley searching for family-friendly art instruction find your Salt Lake City channel—converting to multi-child family enrollments from Provo to Bountiful
Real Results: Wasatch Creative Academy
485K+
Subscribers
2.8M
Monthly Views
$7K-$28K/month
Est. Earnings
Family-Focused Art Education & Creative Development
Business Type
Business Impact
30-45 family enrollments monthly (average 2.2 children per family)
Family art programs: $42K-65K/month from multi-child packages
Summer art camps: $35K-52K seasonal revenue despite tourism season
Total studio revenue: $95K-$162K/month (YouTube + family programs + camps + workshops)
“YouTube made my Salt Lake City studio the go-to choice for Utah families seeking wholesome creative education. Now parents find us across the entire valley.”
Content Strategy: Family-friendly art projects + Utah landscape painting + wholesome creative activities + multi-child programs + nature-inspired art