The Challenge
- 1
Baltimore barbershops compete with DC metro area—talented barbers lack visibility despite serving 2.8M metro population
- 2
Inner Harbor tourism and Ravens game-day traffic creates weekend chaos—need consistent weekday revenue stream
- 3
Canton, Fells Point, and Federal Hill gentrification brings premium clientele—but how to reach them beyond Instagram?
The Solution
YouTube monetization provides $2K-$18K/month baseline revenue regardless of game schedules or tourist season fluctuations
Produce 120-250+ videos monthly showcasing Baltimore's unique barbering culture—establish Charm City distinction from DC competitors
DC commuters, Johns Hopkins professionals, and Under Armour employees find your content—book Baltimore appointments to avoid DC prices
Real Results: 360Jeezy
1.2M+
Subscribers
8.5M
Monthly Views
$2.1K-$34K/month
Est. Earnings
Barber & Content Creator
Business Type
Business Impact
Ravens players and staff regular YouTube-sourced clients
Premium Baltimore pricing: $80-145 per appointment
DC metro clientele drives to Baltimore for proven quality
Total revenue: $50K-95K/month across income streams
“YouTube made my Baltimore barbershop Ravens-famous—players book based on my channel content”
Content Strategy: Ravens game-day styles + transformation cuts + Baltimore culture and harbor lifestyle