The Challenge
- 1
Des Moines barbershop market dominated by chains along Jordan Creek corridor—independent barbers lack brand differentiation
- 2
Iowa's aging population means fewer young clients seeking modern cuts—need to expand beyond local 215K population base
- 3
Facebook ads cost $800-1,500/month with minimal booking conversion—Des Moines market too small for traditional advertising ROI
The Solution
YouTube monetization provides $2K-$18K/month baseline revenue while attracting clients across Iowa and neighboring states
Produce 120-250+ barber videos monthly showcasing modern techniques—position as Des Moines innovator vs outdated competitors
Young professionals relocating to Des Moines insurance/finance sector find your channel before moving—pre-booked before arrival
Real Results: 360Jeezy
1.2M+
Subscribers
8.5M
Monthly Views
$2.1K-$34K/month
Est. Earnings
Barber & Content Creator
Business Type
Business Impact
Built national brand from local Des Moines-scale market
Premium appointments: $85-150 vs $20-30 Iowa average
Education courses teaching cut techniques: $25K-40K/month
Total value: $50K-95K/month (YouTube + services + education)
“YouTube let me build a national barbering brand from Iowa—clients now fly in from Chicago and Minneapolis”
Content Strategy: Satisfying fade progressions + transformation stories + Des Moines lifestyle integration