The Challenge
- 1
Kansas City split between Missouri and Kansas—barbers compete across state lines with no clear market differentiation
- 2
Chiefs and Royals game-day traffic creates weekend rush then midweek drought—need consistent revenue smoothing
- 3
Plaza, Westport, and Crossroads districts each have distinct demographics—hard to market to all without diluting message
The Solution
YouTube monetization creates $2K-$18K/month baseline income regardless of game schedules or weekend fluctuations
Produce 120-250+ videos monthly showcasing versatility—appeal to Plaza professionals, Crossroads artists, and suburban families simultaneously
Sports fans, BBQ tourists, and Google Fiber tech workers all find your Kansas City expertise through YouTube search
Real Results: 360Jeezy
1.2M+
Subscribers
8.5M
Monthly Views
$2.1K-$34K/month
Est. Earnings
Barber & Content Creator
Business Type
Business Impact
Booked solid during AND between Chiefs game weekends
Premium KC pricing: $70-130 per appointment
Celebrity athlete clientele from YouTube exposure
Total business: $50K-95K/month (YouTube + barbering + influencer deals)
“YouTube made my Kansas City barbershop Chiefs-famous—players and fans both book based on my channel”
Content Strategy: Game-day styles + transformation cuts + KC BBQ and sports culture integration