The Challenge
- 1
Louisville market dominated by Derby tourism—massive May revenue spike then 11-month slowdown cycle
- 2
NuLu and Highlands gentrification brings new clientele but existing barbers lack digital presence to attract transplants
- 3
UofL students, bourbon industry workers, and healthcare professionals all need cuts—but how to reach diverse demographics?
The Solution
YouTube monetization generates $2K-$18K/month consistent income smoothing Derby season peaks and off-season valleys
Produce 120-250+ videos monthly targeting students, bourbon tourists, and Churchill Downs workforce—own Louisville's digital barbering space
Young professionals relocating for healthcare or logistics jobs find your Louisville expertise before arrival—pre-booked appointments
Real Results: 360Jeezy
1.2M+
Subscribers
8.5M
Monthly Views
$2.1K-$34K/month
Est. Earnings
Barber & Content Creator
Business Type
Business Impact
Derby tourists book appointments with YouTube-famous Louisville barber
Premium Kentucky pricing: $65-125 per cut
Bourbon industry sponsorships: $15K-25K/month
Total business: $50K-95K/month (YouTube + barbering + partnerships)
“YouTube made my Louisville barbershop a Derby week destination—tourists book months in advance”
Content Strategy: Derby week styles + transformation cuts + Louisville bourbon culture integration