The Challenge
- 1
Indianapolis car dealers spend $8,000-15,000/month on ads competing with Cincinnati and Chicago dealers targeting Central Indiana
- 2
Cost per Indy lead: $130-280, with racing season creating spikes followed by quiet periods affecting dealership cash flow
- 3
Suburban Indiana dealerships offer lower pricing—Indianapolis needs performance and racing expertise to differentiate
The Solution
YouTube monetization in 30-60 days delivers $6K-$20K/month consistent income independent of Indiana racing seasonality
Produce 120-250+ videos monthly (performance vehicle reviews, Indy 500 content, racing heritage, enthusiast guides) building motorsports credibility
YouTube connects your dealership with Indianapolis racing enthusiasts—passionate buyers willing to pay premium for expertise
Real Results: Raiti's Rides
850K+
Subscribers
6.8M
Monthly Views
$18K-$62K/month
Est. Earnings
Auto Dealer & Reviews
Business Type
Business Impact
45-65 qualified Indianapolis-area leads monthly from YouTube
Average transaction: $22,000-43,000 with performance packages
Racing event sponsorship opportunities and IMS partnerships
Combined revenue: $270K-$480K/month (YouTube + sales)
“YouTube positioned our Indianapolis dealership as the racing capital's performance expert—enthusiast buyers seek us out specifically”
Content Strategy: Performance reviews + racing content + enthusiast education + motorsports heritage