The Challenge
- 1
Chicago's brutal winters cause 35-50% patient volume drops from November-March while rent and staff costs remain fixed
- 2
Average Chicago chiropractor spends $4,000-6,500/month on ads competing with 1,200+ practices in Cook County
- 3
Insurance reimbursement rates in Illinois are among the lowest, forcing reliance on cash-pay patients
The Solution
YouTube monetization generates $3.3K-$54K/month providing winter revenue stability
120-250+ educational videos monthly addressing Chicago's unique cold-weather back pain issues
Build authority for cash-pay pricing ($150-250/session) vs insurance-dependent income
Real Results: Dr. Alex Tubio
2M+
Subscribers
13.4M
Monthly Views
$3.3K-$54K/month
Est. Earnings
Chiropractor
Business Type
Business Impact
Year-round patient stability eliminating winter revenue drops
Cash-pay practice model: $175-275 per session with no insurance hassles
Educational product sales: $15K-25K/month passive income
Total practice impact: $120K-180K/month stabilized revenue
“YouTube eliminated my winter patient drought. Now December is my best month because my content reaches people stuck inside.”
Content Strategy: Cold weather injury prevention, desk worker posture fixes for Chicago office workers, snow shoveling safety