The Challenge
- 1
San Diego's 700+ chiropractors compete for military, active lifestyle, and biotech professional patients with $4,200-6,500/month ad costs
- 2
Military base turnover creates 25% annual patient churn as service members rotate out
- 3
High cost of living in La Jolla and Coronado requires premium pricing but makes differentiation difficult
The Solution
YouTube monetization generates $3.3K-$54K/month offsetting military patient turnover cycles
120-250+ videos monthly targeting surfers, triathletes, military members, and biotech professionals
Build premium La Jolla/Coronado brand authority commanding $175-300 per session rates
Real Results: Dr. Alex Tubio
2M+
Subscribers
13.4M
Monthly Views
$3.3K-$54K/month
Est. Earnings
Chiropractor
Business Type
Business Impact
Self-sustaining patient pipeline replacing military turnover automatically
Premium coastal pricing: $200-325 per session for La Jolla and Coronado clientele
Surf and triathlon sponsorships: $20K-35K/month brand partnerships
Total practice impact: $125K-185K/month premium revenue
“YouTube made me the go-to chiropractor for San Diego surfers and triathletes. Military families find me before they even arrive.”
Content Strategy: Surf injury prevention and recovery, triathlon training support, military fitness optimization, biotech professional desk ergonomics