The Challenge
- 1
Pittsburgh course creators competing with university city's academic institutions for continuing education and professional development market
- 2
Steel City's value-conscious culture requiring clear ROI demonstration before students invest in premium online courses
- 3
Limited local market size forcing Pittsburgh educators to compete nationally without established brand recognition
The Solution
YouTube monetization generating $12K-$85K/month while building national education brand from Pittsburgh's affordable base
120-250+ free educational videos monthly demonstrating teaching quality and subject matter expertise before enrollment
Pittsburgh's tech renaissance creating content angle - innovation, robotics, healthcare tech, and career transition education
Real Results: Thomas Frank
3.1M+
Subscribers
4.8M
Monthly Views
$12K-$192K/month
Est. Earnings
Course Creator
Business Type
Business Impact
College Info Geek courses generating $500K+/year
YouTube driving organic course enrollments daily
Notion template sales and affiliate partnerships
Total estimated business value: $150K-$300K/month
“Built productivity education business serving millions of students by consistently publishing valuable YouTube content for over a decade”
Content Strategy: Study strategies, productivity tools, Notion tutorials, career development, and student success systems