The Challenge
- 1
Salt Lake City's family-oriented culture creates intense demand but fierce competition—dozens of studios vie for same families in every neighborhood from Draper to Bountiful
- 2
Utah's spread-out geography (Sandy, Murray, Taylorsville, West Jordan) makes local marketing expensive—reaching all potential students requires multi-city advertising budgets
- 3
Summer tourism season disrupts class schedules—families prioritize national parks over dance June through August, creating enrollment gaps and revenue instability
The Solution
YouTube monetization delivers $5K-$23K/month stable income during summer tourism season, replacing lost tuition when Utah families vacation in national parks
Produce 120-250+ dance videos monthly (family-friendly choreography, youth development, performance opportunities, modest costume designs) resonating with SLC culture
Parents across Utah Valley searching for wholesome dance education find your Salt Lake City channel—converting to multi-child family enrollments from Provo to Ogden
Real Results: Wasatch Valley Dance Academy
615K+
Subscribers
3.6M
Monthly Views
$9K-$36K/month
Est. Earnings
Family-Focused Dance Education & Performance
Business Type
Business Impact
40-60 family enrollments monthly (average 2.3 children per family)
Family dance programs: $65K-95K/month from multi-child tuition packages
LDS cultural celebration contracts: $18K-28K seasonal revenue
Total studio revenue: $118K-$185K/month (YouTube + family programs + performances)
“YouTube made our Salt Lake City studio the go-to choice for Utah families. Now parents find us before they even search locally, and siblings enroll together.”
Content Strategy: Family-friendly choreography + youth character development + modest performance standards + multi-child programs + cultural celebrations