The Challenge
- 1
Chicago's 22,000+ physicians face brutal winter patient cancellation rates of 40-55% from November-February
- 2
Average specialist spends $6,500-10,000/month on ads competing in Gold Coast and Lincoln Park markets
- 3
Illinois insurance reimbursement challenges force shift to concierge/cash-pay but differentiation is difficult
The Solution
YouTube monetization generates $4.5K-$72K/month providing critical winter revenue stability
120-250+ medical education and specialty content videos building concierge medicine authority
Build year-round patient pipeline eliminating seasonal cancellations that devastate Chicago practices
Real Results: Dr. Mike (Mikhail Varshavski)
12.5M+
Subscribers
18M
Monthly Views
$4.5K-$72K/month
Est. Earnings
Family Medicine Physician
Business Type
Business Impact
Year-round patient stability with winter months becoming highest booked via online discovery
Premium concierge pricing: $2,500-8,000 annually for Gold Coast and Lincoln Park executives
Corporate wellness partnerships with Chicago companies: $30K-60K/month
Total practice impact: $150K-280K/month eliminating seasonal volatility
“YouTube eliminated my winter patient drought. December is now my busiest month for concierge enrollments and consultations.”
Content Strategy: Winter health optimization, Chicago-specific medical concerns, executive wellness for Loop professionals, concierge medicine education