The Challenge
- 1
Houston's 19,000+ physicians compete heavily near the world's largest medical center with $7,500-12,000/month marketing costs
- 2
Oil and gas industry layoffs create 30-45% patient volume volatility in recession-prone energy economy
- 3
Competition from Texas Medical Center institutions forces private practice differentiation challenges
The Solution
YouTube monetization generates $4.5K-$72K/month buffering against Houston's boom-bust economic cycles
120-250+ medical education and specialty videos targeting energy executives and medical professionals
Build recession-proof patient authority independent of oil prices and industry volatility
Real Results: Dr. Mike (Mikhail Varshavski)
12.5M+
Subscribers
18M
Monthly Views
$4.5K-$72K/month
Est. Earnings
Family Medicine Physician
Business Type
Business Impact
Recession-proof revenue stream independent of Houston oil and gas cycles
Medical professional pricing: $3,000-10,000 annually for concierge memberships
Energy executive wellness programs: $50K-90K/month corporate contracts
Total practice stability: $170K-310K/month predictable revenue
“When oil crashed and competitors struggled, YouTube kept my concierge practice at capacity with medical center professionals.”
Content Strategy: Executive health optimization, medical professional wellness, Texas Medical Center insights, energy industry health concerns