The Challenge
- 1
Manhattan has 35,000+ physicians competing for affluent patients with $8,000-15,000/month marketing spend
- 2
Cost per new concierge patient: $500-1,200, highest in nation for specialty and elective procedures
- 3
Insurance-dependent practices earn 70% less than concierge/cash-pay but struggle to attract high-net-worth patients
The Solution
YouTube monetization generates $4.5K-$72K/month passive revenue (Category A RPM: $18-50+ per 1K views)
120-250+ medical education and patient transformation videos building concierge medicine authority
Attract Manhattan's wealthiest patients willing to pay $2,000-10,000 annually for concierge access
Real Results: Dr. Mike (Mikhail Varshavski)
12.5M+
Subscribers
18M
Monthly Views
$4.5K-$72K/month
Est. Earnings
Family Medicine Physician
Business Type
Business Impact
Built largest medical education brand on YouTube attracting premium concierge patients
Book deals and media appearances: $100K-200K annually
Medical product endorsements and partnerships: $50K-100K/month
Total brand value: $200K-350K/month beyond practice revenue
“YouTube gave me a platform to educate millions while building a medical brand that transcends a traditional practice.”
Content Strategy: Medical myth-busting, health education for general audience, physician lifestyle content, patient care insights