The Challenge
- 1
San Diego's 14,000+ physicians compete for military, active lifestyle, and biotech patients with $6,800-10,500/month ad costs
- 2
Navy and Marine Corps base turnover creates 30% annual patient churn from relocations and deployments
- 3
La Jolla and Coronado require premium concierge positioning but market is saturated with lifestyle medicine specialists
The Solution
YouTube monetization generates $4.5K-$72K/month offsetting military patient turnover cycles
120-250+ longevity medicine and biotech health videos building coastal authority
Build premium La Jolla brand commanding $5,000-18,000 annually for concierge memberships
Real Results: Dr. Mike (Mikhail Varshavski)
12.5M+
Subscribers
18M
Monthly Views
$4.5K-$72K/month
Est. Earnings
Family Medicine Physician
Business Type
Business Impact
Self-sustaining patient pipeline automatically replacing military family relocations
Premium coastal pricing: $6,000-20,000 annually for La Jolla and Coronado concierge
Biotech professional wellness programs: $45K-85K/month corporate contracts
Total practice impact: $200K-360K/month premium market revenue
“YouTube made me the go-to physician for San Diego biotech executives and active lifestyle patients. Military families find me before arriving.”
Content Strategy: Coastal lifestyle medicine, biotech professional health optimization, military family wellness, active aging for surf and triathlon communities