The Challenge
- 1
St. Louis fitness influencers competing in mid-sized market with limited local brand sponsorship opportunities and corporate fitness presence
- 2
Gateway City's traditional values requiring authentic proof and real results before investing in online coaching or fitness programs
- 3
Seasonal weather extremes creating content challenges and gym membership fluctuations throughout the year
The Solution
YouTube monetization generating $8K-$55K/month while reaching national fitness brands beyond St. Louis regional limitations
120-250+ versatile workout videos monthly covering home training, gym workouts, and seasonal fitness adaptation strategies
St. Louis's central location and affordable living creating ideal base for full-time content creation with lower overhead
Real Results: Will Tennyson
2.8M+
Subscribers
18.4M
Monthly Views
$46K-$736K/month
Est. Earnings
Fitness Influencer
Business Type
Business Impact
Brand partnerships with major supplement companies
YouTube ad revenue generating $400K-$700K/month
Merchandise and coaching program sales
Total estimated business value: $700K-$1.2M/month
“Built massive fitness following by combining entertainment, education, and authenticity - showing real workouts and honest nutrition”
Content Strategy: Entertaining workout content, food challenges, gym experiments, honest supplement reviews, and lifestyle fitness integration