The Challenge
- 1
Louisville gym owners compete with 200+ facilities in a market dominated by Planet Fitness $10/month pricing
- 2
Derby City's seasonal tourism creates unpredictable revenue - May spike then summer slump
- 3
Average Louisville gym spends $4,500-8,000/month on Facebook ads with declining organic reach
The Solution
YouTube monetization generating $5K-$45K/month while building Louisville's premier fitness authority
120-250+ workout videos, Louisville transformation stories, and fitness lifestyle content monthly
Tourism-proof revenue stream - YouTube builds loyal local membership base year-round
Real Results: MadFit
9.2M+
Subscribers
42.1M
Monthly Views
$10.5K-$168K/month
Est. Earnings
Fitness Instructor
Business Type
Business Impact
Fitness app subscriptions from YouTube following: $250K+ monthly
YouTube ad revenue: $10.5K-$168K/month passive income
Brand partnerships and sponsorships: $200K+ monthly
Total estimated monthly impact: $500K-$700K
“YouTube allowed me to build a global fitness community and multiple revenue streams from my passion”
Content Strategy: Home workout programs, apartment-friendly exercises, music-driven workouts, accessibility focus