The Challenge
- 1
Milwaukee gym owners battle brutal winters causing 35-40% membership cancellations November-March
- 2
Beer City culture creates challenging fitness positioning - hard to build premium health brand
- 3
Average Milwaukee gym spends $5,000+/month on ads competing with budget franchise saturation
The Solution
YouTube monetization generating $5K-$45K/month during Wisconsin winters and year-round
120-250+ winter workout videos, Milwaukee fitness culture transformation content monthly
Weather-proof income - YouTube builds authority even when Milwaukee members can't get to the gym
Real Results: Heather Robertson
2.8M+
Subscribers
18.9M
Monthly Views
$4.7K-$76K/month
Est. Earnings
Fitness Trainer
Business Type
Business Impact
Fitness app subscriptions and programs: $180K+ monthly
YouTube ad revenue: $4.7K-$76K/month passive income
Brand partnerships from YouTube authority: $120K+ monthly
Total estimated monthly impact: $320K-$420K
“YouTube allowed me to reach millions with my training philosophy and build a business on my own terms”
Content Strategy: Structured workout programs, follow-along videos, minimal equipment focus, progressive training