The Challenge
- 1
Baltimore salons compete with DC metro area—talented stylists lack visibility despite serving 2.8M metro population
- 2
Inner Harbor tourism and Ravens games create weekend chaos—need consistent weekday revenue stream
- 3
Canton, Fells Point, Federal Hill gentrification brings premium clientele—but how to reach them beyond Instagram?
The Solution
YouTube monetization provides $3K-$25K/month baseline revenue regardless of game schedules or tourist season
Produce 120-250+ transformation videos monthly showcasing Baltimore's unique beauty culture—distinguish from DC competitors
DC commuters, Johns Hopkins professionals, Under Armour employees find your content—book Baltimore to avoid DC prices
Real Results: Brad Mondo
8.5M+
Subscribers
45M+
Monthly Views
$11K-$180K/month
Est. Earnings
Hairstylist & Salon Owner
Business Type
Business Impact
Ravens players' families regular YouTube-sourced clients
Premium Baltimore pricing: $230-480 per service
DC metro clientele drives to Baltimore for value + quality
Total revenue: $400K-$750K/month across streams
“YouTube made my Baltimore salon Ravens-famous—celebrity clientele books based on my channel”
Content Strategy: Color transformations + technique education + Charm City lifestyle content