The Challenge
- 1
Kansas City split between Missouri and Kansas—salons compete across state lines with limited brand differentiation
- 2
Plaza, Westport, and Crossroads districts each have distinct demographics—hard to market to all without diluting message
- 3
Chiefs game weekends bring revenue spikes then midweek slowdowns—need consistent income smoothing
The Solution
YouTube monetization creates $3K-$25K/month baseline revenue regardless of game schedules or weekend fluctuations
Produce 120-250+ transformation videos monthly—appeal to Plaza professionals, Crossroads artists, and suburban clients simultaneously
Google Fiber tech workers, BBQ tourists, and relocated professionals find your Kansas City expertise through YouTube
Real Results: Brad Mondo
8.5M+
Subscribers
45M+
Monthly Views
$11K-$180K/month
Est. Earnings
Hairstylist & Salon Owner
Business Type
Business Impact
Booked solid during AND between Chiefs game weekends
Premium KC pricing: $235-485 per color service
Celebrity athlete and influencer clientele from YouTube
Total business: $400K-$750K/month combined
“YouTube made my Kansas City salon Chiefs-famous—players' wives book based on my channel”
Content Strategy: Dramatic transformations + technique education + KC culture and lifestyle content