The Challenge
- 1
Derby week brings massive May revenue then 11-month slowdown—Louisville salons need year-round income stability
- 2
NuLu and Highlands gentrification attracts premium clientele but existing salons lack digital presence to reach transplants
- 3
UofL students, bourbon industry workers, healthcare professionals all need services—how to reach diverse demographics?
The Solution
YouTube monetization generates $3K-$25K/month consistent income smoothing Derby peaks and off-season valleys
Produce 120-250+ videos monthly targeting students, tourists, and Churchill Downs workforce—own Louisville's digital beauty space
Healthcare and logistics professionals relocating to Louisville find your expertise before arrival—pre-booked appointments
Real Results: Brad Mondo
8.5M+
Subscribers
45M+
Monthly Views
$11K-$180K/month
Est. Earnings
Hairstylist & Salon Owner
Business Type
Business Impact
Derby tourists book appointments months in advance
Premium Kentucky pricing: $205-455 per transformation
Celebrity athlete and bourbon industry clientele
Total business: $400K-$750K/month combined
“YouTube made my Louisville salon a Derby week must-visit—tourists book 6 months ahead”
Content Strategy: Dramatic transformations + Derby week styles + bourbon culture integration