The Challenge
- 1
Boston's harsh winters and historic housing stock create complex heating challenges that generic contractors can't credibly address
- 2
Massachusetts energy efficiency incentives and rebates are confusing - homeowners need education on maximizing benefits
- 3
High property values and preservation requirements demand sophisticated HVAC solutions that traditional marketing doesn't communicate
The Solution
YouTube monetization delivers $4K-$22K/month while establishing authority as Boston's historic home heating specialist
120-250+ videos monthly on New England heating, historic property HVAC, and Mass Save rebates create market dominance
Year-round client pipeline from Boston homeowners actively researching efficient heating solutions and historic home retrofits
Real Results: Matt Risinger
1.4M+
Subscribers
6.2M
Monthly Views
$1.6K-$25K/month
Est. Earnings
Builder/HVAC Educator
Business Type
Business Impact
Industry influence: Shaping HVAC best practices for thousands of builders
Contractor training: $300K+ annually from educational products
Manufacturer partnerships: $400K+ annually from product sponsorships
Total estimated impact: $150K-$250K/month across all revenue streams
“YouTube allowed us to demonstrate proper HVAC installation techniques at scale - building authority while educating homeowners”
Content Strategy: Building science + HVAC best practices + product reviews attracts high-end homeowners and contractors seeking expertise