The Challenge
- 1
Albuquerque jewelers struggle in price-sensitive market where average engagement ring budget under $3,500
- 2
Native American turquoise jewelry saturates market - hard to differentiate luxury diamond services
- 3
Limited affluent population forces Albuquerque jewelers to expand beyond local market to survive
The Solution
YouTube monetization generating $6K-$75K/month while establishing Southwest luxury jewelry authority
120-250+ turquoise fusion designs, Albuquerque custom jewelry, and Southwestern style content monthly
Regional reach across Southwest - YouTube attracts affluent buyers from Santa Fe, Phoenix, El Paso
Real Results: Jewelry Television
291K+
Subscribers
3.8M
Monthly Views
$950-$15.2K/month
Est. Earnings
Jewelry Retailer
Business Type
Business Impact
Live shopping and e-commerce sales: $2M+ monthly
YouTube ad revenue: $950-$15.2K/month passive income
Multi-platform presence from YouTube authority
Total estimated monthly impact: $2.2M-$2.5M
“YouTube extended our TV shopping reach to digital audiences and built a loyal online customer base”
Content Strategy: Product showcases, jewelry education, gemstone features, shopping entertainment