The Challenge
- 1
Portland's eco-conscious buyers demand ethical sourcing transparency impossible to prove through traditional ads
- 2
Competing with 300+ jewelers in Portland metro - differentiation requires authentic storytelling platform
- 3
Rainy season foot traffic decline costs Portland jewelers $100,000+ in lost engagement ring sales annually
The Solution
YouTube monetization generating $6K-$75K/month while building Portland's premier ethical jewelry brand
120-250+ ethical sourcing videos, custom design showcases, and Portland proposal stories monthly
Rain-proof customer education - YouTube pre-sells Portland couples on your ethical approach
Real Results: Ice Cartel
89K+
Subscribers
2.1M
Monthly Views
$525-$8.4K/month
Est. Earnings
Diamond Retailer
Business Type
Business Impact
E-commerce diamond sales from YouTube traffic: $200K+ monthly
YouTube ad revenue: $525-$8.4K/month passive income
Premium pricing from educational authority: 35% higher margins
Total estimated monthly impact: $250K-$320K
“YouTube educated our customers on diamond quality, eliminating price objections and building trust”
Content Strategy: Diamond education, comparison videos, buying guides, industry transparency