The Challenge
- 1
Tucson Gem Show creates February revenue spike then 10-month drought for local jewelers
- 2
College town demographics limit luxury jewelry market - University of Arizona students not buying engagement rings
- 3
Scottsdale proximity pressures Tucson jewelers to compete with high-end Southwestern luxury retailers
The Solution
YouTube monetization generating $6K-$75K/month independent of Tucson Gem Show timing
120-250+ gem show haul videos, custom Arizona designs, and gemstone education content monthly
National gem collector reach while dominating local Tucson luxury jewelry market
Real Results: GIA (Gemological Institute)
189K+
Subscribers
1.2M
Monthly Views
$300-$4.8K/month
Est. Earnings
Gem Education
Business Type
Business Impact
Certification courses and education: $5M+ monthly
YouTube ad revenue: $300-$4.8K/month passive income
Industry authority enabling premium certification pricing
Total estimated monthly impact: $5M+
“YouTube allowed us to extend gem education globally and establish GIA as the ultimate gemstone authority”
Content Strategy: Gemstone education, grading standards, industry expertise, professional training