The Challenge
- 1
Operating across KS/MO state line doubles advertising complexity - Kansas City lawn companies spend $3,000-6,000/month on fragmented campaigns
- 2
Midwest weather extremes (humid summers, icy winters, tornado seasons) demand specialized knowledge traditional marketing can't showcase
- 3
Intense competition from national franchises (TruGreen, Lawn Doctor) forces local companies to compete on price instead of expertise
The Solution
YouTube monetization provides $3K-$25K/month while covering entire KC metro (both states) from one channel
120-250+ videos monthly addressing Kansas City-specific challenges: fescue management, chinch bug control, tornado cleanup, winter prep
Video authority positions you above national franchises - KC residents prefer local experts they've seen prove expertise on YouTube
Real Results: How To With Doc
638K+
Subscribers
4.1M
Monthly Views
$1K-$16.4K/month
Est. Earnings
Lawn Care & Home Maintenance
Business Type
Business Impact
Premium lawn care service with 4-6 week lead time
Product endorsements from major brands $5K-10K/month
Lawn care business coaching and consulting
Total estimated business impact: $50K-80K/month
“YouTube gave me credibility that national franchises can't match - Kansas City homeowners know me personally before I ever meet them”
Content Strategy: DIY lawn care tutorials, equipment reviews, seasonal maintenance guides, and problem-solving for common lawn issues