The Challenge
- 1
New Orleans life coaches competing in market with traditional cultural values and skepticism around self-help and personal development industry
- 2
Big Easy's party culture creating perception challenges for transformation and wellness-focused coaching programs
- 3
Louisiana's economic challenges making high-ticket coaching sales difficult without proven track record and undeniable results
The Solution
YouTube monetization generating $10K-$65K/month while building authority that transcends New Orleans' cultural coaching skepticism
120-250+ transformation videos monthly focusing on authentic change, cultural resilience, and New Orleans' spirit of reinvention
New Orleans' post-Katrina transformation story creating powerful coaching narrative - resilience, rebuilding, and renewal from adversity
Real Results: Lewis Howes
1.4M+
Subscribers
4.3M
Monthly Views
$10.8K-$172K/month
Est. Earnings
Life Coach
Business Type
Business Impact
School of Greatness courses and mastermind programs
YouTube driving podcast audience and coaching clients
Book deals and speaking fees from platform authority
Total estimated business value: $1M-$3M+/month
“Built life coaching and personal development empire by interviewing successful people and teaching principles of greatness on YouTube and podcast”
Content Strategy: Success interviews, personal development, relationship advice, health optimization, business strategies, and mindset training