The Challenge
- 1
St. Louis life coaches facing traditional market where corporate training and therapy dominate personal development landscape
- 2
Gateway City's conservative values creating skepticism around life coaching ROI without transparent results and testimonials
- 3
Missouri's mid-market positioning creating price sensitivity requiring clear value demonstration before high-ticket enrollment
The Solution
YouTube monetization generating $10K-$65K/month while providing transparent proof of coaching methodology and client results
120-250+ personal development videos monthly building trust and demonstrating transformation before asking for coaching investment
St. Louis's central location and affordable living creating ideal base for building national coaching practice with lower overhead
Real Results: Mel Robbins
2.8M+
Subscribers
12.4M
Monthly Views
$31K-$496K/month
Est. Earnings
Life Coach
Business Type
Business Impact
The 5 Second Rule book and speaking empire
YouTube driving traffic to courses and masterclasses
Major podcast and media deals from YouTube authority
Total estimated business value: $2M-$5M+/month
“Built motivation and self-improvement empire by teaching practical strategies that actually work - YouTube provides platform for mass transformation”
Content Strategy: The 5 Second Rule, confidence building, anxiety management, productivity hacks, relationship advice, and motivational content