The Challenge
- 1
Des Moines aesthetic market conservative—affluent clients hesitant to invest in med spa treatments without strong authority
- 2
Iowa's 215K population limits high-ticket aesthetic client pool—need to attract from Omaha, Kansas City, Chicago
- 3
Google ads for med spas cost $2,000-5,000/month with minimal conversion—Des Moines market too small for traditional ROI
The Solution
YouTube monetization provides $4K-$35K/month baseline revenue while building authority justifying premium Iowa aesthetic pricing
Produce 120-250+ aesthetic education videos monthly—showcase treatments rivaling Chicago or Minneapolis med spas at Midwest prices
Corporate executives relocating to Des Moines insurance/finance sector find your channel pre-arrival—first med spa appointment secured
Real Results: Dr. Charles MD
1.2M+
Subscribers
8M
Monthly Views
$2K-$32K/month
Est. Earnings
Med Spa & Aesthetic Medicine
Business Type
Business Impact
Built national aesthetic brand from regional Midwest market
Premium pricing despite location: $500-5,000+ per treatment
Aesthetic consultations and masterclasses: $90K-180K/month
Total value: $300K-600K/month across income streams
“YouTube made location irrelevant—aesthetic clients now travel from major cities to my Des Moines med spa”
Content Strategy: Aesthetic education + procedure explanations + skincare science + Midwest lifestyle integration