The Challenge
- 1
Derby week brings massive May aesthetic revenue spike then 11-month slowdown—Louisville med spas need year-round income stability
- 2
NuLu and Highlands gentrification attracts aesthetic clients but existing med spas lack digital presence to reach transplants
- 3
UofL students, bourbon industry workers, healthcare professionals need aesthetic treatments—how to reach diverse demographics?
The Solution
YouTube monetization generates $4K-$35K/month consistent income smoothing Derby peaks and off-season valleys
Produce 120-250+ aesthetic education videos monthly targeting students, tourists, Churchill Downs workforce—own Louisville's digital med spa space
Healthcare and logistics professionals relocating to Louisville find your aesthetic expertise before arrival—pre-booked treatments
Real Results: Dr. Charles MD
1.2M+
Subscribers
8M
Monthly Views
$2K-$32K/month
Est. Earnings
Med Spa & Aesthetic Medicine
Business Type
Business Impact
Derby tourists book med spa aesthetic appointments months in advance
Premium Kentucky pricing: $440-4,550 per treatment
Celebrity athlete and bourbon industry aesthetic clientele
Total business: $300K-600K/month combined
“YouTube made my Louisville med spa a Derby week aesthetic must-visit—tourists book 6 months ahead”
Content Strategy: Aesthetic transformations + Derby week beauty prep + procedure education + bourbon culture integration