The Challenge
- 1
Operating across KS/MO state line creates licensing complexity - YouTube establishes unified authority serving both states from one platform
- 2
Kansas City's affordable housing attracts first-time buyers needing education - lead gen services provide quantity not quality prospects
- 3
Traditional mortgage advertising (billboards, radio, Zillow) costs $4,000-8,000/month with poor targeting and rate-shopping leads
The Solution
YouTube monetization provides $4K-$35K/month while covering entire KC metro (both states) with educational content attracting quality clients
120-250+ videos monthly addressing Kansas City market: affordable first-time buyer opportunities, KS/MO program differences, USDA rural loans
Video education pre-qualifies clients - they understand process and choose you as trusted advisor instead of shopping 5+ lenders
Real Results: Jeb Smith
178K+
Subscribers
1.8M
Monthly Views
$450-$7.2K/month
Est. Earnings
Mortgage Broker & Real Estate Expert
Business Type
Business Impact
Exclusive mortgage pipeline - clients pre-sold on expertise
Multi-state reach without doubling marketing costs
Referral network across Kansas City metro region
Total estimated business impact: $95K-170K/month in commissions
“Kansas City clients across both states trust me because YouTube educated them - they're ready to proceed, not just rate shopping”
Content Strategy: Market-specific education, loan program comparisons, first-time buyer guidance, credit strategies, local real estate insights