The Challenge
- 1
Twin Cities split (Minneapolis/St. Paul) doubles marketing complexity - YouTube provides unified presence serving entire metro from one platform
- 2
Minnesota's strong employment and corporate relocations create opportunity - but 250+ brokers compete for quality clients
- 3
Lead generation costs $60-150 per prospect with 75% rate shopping instead of seeking trusted mortgage advisor
The Solution
YouTube monetization provides $4K-$35K/month while covering Minneapolis-St. Paul metro with educational content attracting quality buyers
120-250+ videos monthly addressing Twin Cities market: winter home buying, corporate relocations, Minnesota programs, neighborhood guides
One YouTube channel serves entire metro (Minneapolis, St. Paul, Edina, Minnetonka) without doubling advertising across markets
Real Results: Jeb Smith
178K+
Subscribers
1.8M
Monthly Views
$450-$7.2K/month
Est. Earnings
Mortgage Broker & Real Estate Expert
Business Type
Business Impact
Exclusive Twin Cities mortgage pipeline from educated buyers
Corporate relocation specialization from Fortune 500 transfers
Premium metro neighborhoods with high loan values
Total estimated business impact: $100K-175K/month in commissions
“Minneapolis buyers choose me because YouTube educated them on the process - they value guidance and aren't just shopping rates”
Content Strategy: Market education, relocation guidance, loan program comparisons, neighborhood insights, first-time buyer strategies