The Challenge
- 1
Salt Lake City's family-oriented culture creates high music education demand but intense competition—dozens of teachers vie for the same students in every neighborhood
- 2
Utah's spread-out geography (Draper, Sandy, Murray, Taylorsville) makes local marketing expensive—reaching all potential students requires multi-city advertising budgets
- 3
Summer tourism season disrupts lesson schedules—families prioritize national parks over music lessons June through August, creating revenue gaps
The Solution
YouTube monetization delivers $4.5K-$19K/month stable income during summer tourism season, replacing lost lesson revenue when families vacation in Utah's national parks
Produce 120-250+ music education videos monthly (LDS hymn arrangements, family music activities, beginner instruments for kids) resonating with Salt Lake City's unique culture
Parents across Utah Valley searching for quality music instruction find your Salt Lake City channel—converting to premium lessons from Sandy to Park City
Real Results: Wasatch Music Education
410K+
Subscribers
2.1M
Monthly Views
$5.3K-$21K/month
Est. Earnings
Family-Focused Music Instruction Studio
Business Type
Business Impact
20-30 family enrollments monthly from across Utah Valley metro area
Family music program packages: $350-600/month per family (multiple children)
LDS ward music education contracts: $6K-10K/month supplemental income
Total studio revenue: $48K-$82K/month (YouTube + family programs + group classes)
“YouTube made my Salt Lake City studio the go-to choice for Utah families. Now parents find me before they even search locally.”
Content Strategy: Family music activities + LDS hymn tutorials + children's beginner methods + parent-child learning approaches