The Challenge
- 1
Austin's creative and tech culture values unique self-expression—but traditional optometry marketing focuses on clinical exams over fashion eyewear and specialty contacts positioning
- 2
Young, digitally-native Austin population ignores traditional marketing—they discover optometrists through Instagram, TikTok, and YouTube eyewear content exclusively
- 3
Texas outdoor lifestyle (festivals, lakes, trails) creates seasonal vision needs—Austin ODs need year-round engagement beyond back-to-school and holiday eyewear pushes
The Solution
YouTube monetization in 30-60 days generates $3.6K-$15K/month while educating Austin creatives on eyewear fashion and building specialty contact lens authority
Produce 120-250+ eye care videos monthly (frame styling, colored contacts, festival eye safety, Austin eyewear trends) aligning with Keep Austin Weird culture
Millennials searching Austin eyewear style find your channel—pre-engaged and ready to invest in designer frames, specialty contacts, and premium lens packages
Real Results: Dr. D'Eyecare
165K+
Subscribers
720K
Monthly Views
$1.8K-$7.2K/month
Est. Earnings
Optometrist & Fashion Eyewear Educator
Business Type
Business Impact
Designer frame sales increased 120% from YouTube fashion positioning
Specialty colored contact lens fittings: $12K-$25K/month revenue
Austin boutique partnerships and trunk shows: $8K-$18K/month
Total impact: $85K-$160K/month (YouTube + designer + specialty + partnerships)
“YouTube transformed my Austin optometry practice from clinical eyewear provider to fashion authority, attracting patients who invest in self-expression”
Content Strategy: Eyewear fashion + frame styling + trend analysis + eye care meets style