The Challenge
- 1
Columbus's massive college population (Ohio State's 60,000+ students) creates seasonal vision demand—but student insurance limitations and budget constraints reduce average eyewear transaction value
- 2
Digital learning and screen time epidemic drives vision problems—Columbus ODs need educational positioning to capture students before they delay eye exams due to cost concerns
- 3
Corporate optical chains target university neighborhoods with loss-leader pricing—independent Columbus practices struggle to communicate value beyond exam cost comparisons
The Solution
YouTube monetization in 30-60 days generates $3.6K-$15K/month while educating Columbus students on eye health and building affordable vision care authority
Produce 120-250+ eye care videos monthly (student vision tips, budget eyewear, contact lens care, screen fatigue) positioning for Ohio State communities
Students searching Columbus affordable optometrist find your channel—pre-educated on vision insurance and ready to book exams, contact lens fittings, and budget eyewear packages
Real Results: Dr. Paul Choi (The Myopia Master)
205K+
Subscribers
890K
Monthly Views
$2.2K-$8.9K/month
Est. Earnings
Optometrist & Myopia Control Specialist
Business Type
Business Impact
Myopia control specialty programs: $20K-$40K/month from YouTube educational positioning
Student eyewear sales increased 70% from budget-conscious content strategy
University wellness partnerships: $12K-$25K/month vision screening contracts
Total impact: $100K-$190K/month (YouTube + myopia control + eyewear + partnerships)
“YouTube helped my Columbus optometry practice educate parents about childhood myopia progression, positioning our specialty services as investment not expense”
Content Strategy: Myopia control education + children's vision + screen time effects + preventive eye care