The Challenge
- 1
Dallas-Fort Worth metro sprawl creates geographic challenges—ODs compete across massive territory with limited brand awareness beyond immediate neighborhoods
- 2
Corporate office culture drives digital eye strain epidemic—Dallas optometrists need workplace vision wellness positioning to capture B2B corporate contracts
- 3
Texas insurance landscape complex with vision plan limitations—DFW optical practices struggle to convert insurance patients to premium lens and frame upgrades
The Solution
YouTube monetization in 30-60 days generates $3.7K-$16K/month while educating Dallas office workers on digital eye strain and building corporate wellness authority
Produce 120-250+ eye care videos monthly (computer vision syndrome, blue light, office ergonomics, contact lens tips) positioning for B2B contracts
HR managers searching employee vision wellness programs find your channel—pre-qualified for corporate vision screenings, lunch-and-learns, and group discounts
Real Results: Dr. Alan Mendelsohn
285K+
Subscribers
1.2M
Monthly Views
$3K-$12K/month
Est. Earnings
Optometrist & Eye Surgery Educator
Business Type
Business Impact
LASIK and refractive surgery co-management: $25K-$50K/month referral revenue
Premium IOL cataract surgery upgrades: $20K-$40K/month from educational positioning
Specialty contact lens fittings increased 75% via YouTube discovery
Total impact: $125K-$235K/month (YouTube + surgery + specialty + eyewear)
“YouTube positioned my Dallas optometry expertise as the educational resource patients trust before making surgical vision correction decisions”
Content Strategy: Eye surgery education + LASIK information + cataract treatment + vision correction options