The Challenge
- 1
Jacksonville's massive military presence creates vision insurance complexity—TRICARE patients navigate confusing benefit structures and ODs struggle to communicate coverage clearly
- 2
Florida's intense UV exposure and coastal lifestyle drive pterygium and cataracts—Jacksonville optometrists need environmental eye health positioning beyond generic sun protection advice
- 3
Geographic sprawl (840+ square miles) creates marketing challenges—Jacksonville ODs can't build awareness across beaches, downtown, and suburbs without massive ad spend
The Solution
YouTube monetization in 30-60 days generates $3.4K-$14K/month while educating Jacksonville service members on TRICARE vision benefits and building military eye care authority
Produce 120-250+ eye care videos monthly (TRICARE navigation, Florida eye health, UV protection, military eyewear) positioning across all Jacksonville neighborhoods
Service members and families searching Jacksonville TRICARE optometrist find your channel—pre-educated on benefits and ready to book exams and eyewear purchases
Real Results: Dr. Bridgitte Shen Lee
240K+
Subscribers
1.1M
Monthly Views
$2.8K-$11K/month
Est. Earnings
Optometrist & Dry Eye Specialist
Business Type
Business Impact
Dry eye specialty treatments: $18K-$35K/month from YouTube educational positioning
Military family eyewear sales increased 80% from TRICARE education content
Corporate vision wellness screenings: $12K-$25K/month
Total impact: $95K-$180K/month (YouTube + specialty + eyewear + corporate)
“YouTube helped my Jacksonville optometry practice educate military families about comprehensive eye care beyond basic vision insurance coverage”
Content Strategy: Dry eye education + eye health tips + product reviews + insurance navigation