The Challenge
- 1
San Diego's active outdoor lifestyle (surfing, beach volleyball, sailing) creates specialized vision needs—but generic optometry marketing doesn't address sports vision positioning
- 2
Coastal sunlight and ocean glare drive UV damage and pterygium concerns—San Diego ODs need environmental eye health expertise to differentiate from inland competitors
- 3
Military population (Navy, Marines) rotates frequently with vision insurance benefits—San Diego practices need rapid trust-building to capture service member eyewear market
The Solution
YouTube monetization in 30-60 days generates $3.8K-$16K/month while educating San Diego athletes on sports vision and building coastal eye health authority
Produce 120-250+ eye care videos monthly (ocean glare protection, sports vision, contact lens care, military eyewear) positioning for active coastal communities
Athletes and service members searching San Diego vision optimization find your channel—pre-qualified for sports vision exams, premium eyewear, and specialty contacts
Real Results: Dr. Rupa Wong
420K+
Subscribers
1.9M
Monthly Views
$4.8K-$19K/month
Est. Earnings
Optometrist & Dry Eye Specialist
Business Type
Business Impact
Dry eye treatment specialty services: $30K-$60K/month from YouTube discovery
Premium eyewear and lens sales increased 90% from educational positioning
Corporate vision wellness contracts: $20K-$40K/month
Total impact: $145K-$275K/month (YouTube + specialty + eyewear + corporate)
“YouTube positioned my San Diego optometry practice as the dry eye specialist patients actively seek, transforming referral patterns and premium service adoption”
Content Strategy: Dry eye education + treatment options + eye health tips + product recommendations