The Challenge
- 1
Phoenix's explosive growth brought 600+ new PI lawyers in 5 years, saturating Scottsdale and Paradise Valley markets
- 2
Summer months see 35-45% case inquiry drops as snowbirds leave and extreme heat reduces activity
- 3
Arizona comparative negligence rules and tort reform require volume to overcome lower per-case values
The Solution
YouTube monetization generates $3.8K-$61K/month providing summer revenue when inquiry volume drops
120-250+ legal education and Arizona accident law videos building year-round case pipeline
Snowbird-proof case acquisition with YouTube content working 24/7 regardless of season
Real Results: Law By Mike
3.7M+
Subscribers
9.8M
Monthly Views
$3.8K-$61K/month
Est. Earnings
Personal Injury Attorney
Business Type
Business Impact
Year-round case inquiries eliminating snowbird season volatility
Higher-value cases: YouTube education leads to better client selection
Lower cost per signed case: $250-500 via YouTube vs $800-1,400 via ads
Total firm value: $200K-380K/month stabilized revenue
“YouTube keeps my case pipeline full even when snowbirds head north. Summer is now my highest case signing season.”
Content Strategy: Arizona accident law education, summer heat liability cases, retirement community accidents, golf cart and recreational vehicle injuries