The Challenge
- 1
Memphis photographers spend $1,200-2,400/month on ads in market where clients still expect recession-era pricing
- 2
Cost per inquiry in Memphis: $60-130, with limited local market meaning 40-60 annual wedding bookings total
- 3
Competing for small pool of local clients while national photographers capture Memphis music tourism clients
The Solution
Get monetized in 30-60 days and expand beyond Memphis to serve Southern soul music destination market
120-250+ videos monthly showcasing Beale Street photography, blues venues, and Memphis musical heritage
YouTube authority attracts destination music clients nationwide seeking authentic Memphis soul photography
Real Results: Peter McKinnon
6.1M+
Subscribers
16,200,000
Monthly Views
$40.5K-$648K
Est. Earnings
Commercial & Music Photographer
Business Type
Business Impact
Expanded from local market to global reach through music photography education
YouTube revenue exceeds what most photographers earn annually from shooting
Attracts destination music clients to home market from worldwide
Total monthly revenue: $580K-$980K across all channels
“YouTube transformed my local business into a destination brand - artists now travel TO my market”
Content Strategy: Music photography education, concert lighting techniques, artist branding, cultural storytelling