The Challenge
- 1
Austin's outdoor culture (trail running, cycling, climbing, paddleboarding) drives overuse injuries—but athletes avoid PT until pain forces them, missing prevention revenue
- 2
Young, digitally-native Austin population ignores traditional marketing—they discover PTs through Instagram, TikTok, and YouTube educational content exclusively
- 3
Texas Hill Country heat creates seasonal activity patterns—Austin PTs need year-round engagement to smooth revenue fluctuations and build consistent client pipelines
The Solution
YouTube monetization in 30-60 days generates $4.1K-$18K/month while educating Austin athletes on injury prevention and building outdoor activity authority
Produce 120-250+ PT videos monthly (runner form, cycling biomechanics, trail safety, heat training) aligning with Keep Austin Active culture and local pride
Active millennials searching Austin fitness optimization find your channel—pre-engaged and ready to invest in performance assessments, running analysis, and prevention programs
Real Results: The Run Experience
320K+
Subscribers
1.5M
Monthly Views
$3.8K-$15K/month
Est. Earnings
Physical Therapist & Running Coach
Business Type
Business Impact
Online running programs: $30K-$60K/month revenue
Austin running club partnerships and sponsorships: $10K-$25K/month
Virtual gait analysis services: $15K-$30K/month clinic revenue
Total impact: $135K-$255K/month (YouTube + programs + partnerships + clinic)
“YouTube connected my Austin physical therapy expertise with runners across Texas who value injury prevention as much as performance improvement”
Content Strategy: Running form analysis + injury prevention + training optimization + strength training for runners