The Challenge
- 1
San Diego's fitness-obsessed culture (beach workouts, surfing, running, CrossFit) creates massive PT demand—but insurance reimbursement doesn't cover performance optimization
- 2
Military population (Camp Pendleton, Naval Base San Diego) rotates frequently—San Diego PTs need rapid trust-building to capture service member rehab and fitness market
- 3
Coastal cost of living drives cash-based service necessity—San Diego PT clinics struggle to communicate premium value without extensive educational marketing
The Solution
YouTube monetization in 30-60 days generates $4.2K-$18K/month while educating San Diego athletes on injury prevention and building sports performance authority
Produce 120-250+ PT videos monthly (surf mobility, running form, CrossFit safety, military fitness) positioning your San Diego clinic for active communities
Athletes and service members searching San Diego fitness optimization find your channel—pre-qualified and ready to invest in performance programs and cash services
Real Results: Squat University (Dr. Aaron Horschig)
3.4M+
Subscribers
8.2M
Monthly Views
$20.5K-$82K/month
Est. Earnings
Physical Therapist & Strength Coach
Business Type
Business Impact
Online coaching program: $75K-$150K/month revenue
Book sales and educational products: $20K-$40K/month
Corporate workshop bookings: $30K-$60K/month
Total impact: $380K-$720K/month (YouTube + coaching + products + workshops)
“YouTube transformed my San Diego physical therapy knowledge into a global movement coaching platform while elevating local clinic credibility”
Content Strategy: Movement education + injury prevention + strength training + exercise technique correction