The Challenge
- 1
Baltimore spas compete with DC metro luxury wellness scene—quality spas lack visibility despite serving 2.8M metro population
- 2
Inner Harbor tourism and Ravens games create weekend wellness chaos—need consistent weekday revenue stream
- 3
Canton, Fells Point, Federal Hill gentrification brings wellness clients—but how to reach them beyond Instagram?
The Solution
YouTube monetization provides $3K-$22K/month baseline revenue regardless of game schedules or tourist season
Produce 120-250+ wellness videos monthly showcasing Baltimore's unique spa culture—distinguish from DC competitors
DC commuters, Johns Hopkins professionals find your content—book Baltimore wellness treatments to avoid DC prices
Real Results: Hyram Skincare
4.8M+
Subscribers
12M
Monthly Views
$3K-$48K/month
Est. Earnings
Skincare Specialist & Wellness
Business Type
Business Impact
Ravens players' families regular YouTube-sourced wellness clients
Premium Baltimore pricing: $190-480 per spa treatment
DC metro wellness clientele drives to Baltimore for value + quality
Total revenue: $200K-400K/month across streams
“YouTube made my Baltimore spa Ravens-famous—celebrity wellness clientele books based on my channel”
Content Strategy: Skincare transformations + wellness education + Charm City lifestyle