The Challenge
- 1
Des Moines wellness market conservative—clients hesitant to invest in premium spa services without strong authority
- 2
Iowa's 215K population limits growth—need to attract wellness tourists from Omaha, Kansas City, Chicago
- 3
Facebook spa ads cost $1,000-2,500/month with minimal conversion—Des Moines market too small for traditional ROI
The Solution
YouTube monetization provides $3K-$22K/month baseline revenue while building authority justifying premium Iowa pricing
Produce 120-250+ wellness videos monthly—showcase treatments rivaling Chicago or Minneapolis spas at Midwest prices
Corporate executives relocating to Des Moines insurance sector find your channel pre-arrival—first spa appointment secured
Real Results: Hyram Skincare
4.8M+
Subscribers
12M
Monthly Views
$3K-$48K/month
Est. Earnings
Skincare Specialist & Wellness
Business Type
Business Impact
Built national wellness brand from regional market foundation
Premium pricing despite Midwest location: $200-500+
Skincare consultations and courses: $70K-140K/month
Total value: $200K-400K/month across income streams
“YouTube made location irrelevant—wellness seekers now travel from major cities to my Des Moines spa”
Content Strategy: Skincare education + wellness routines + Midwest lifestyle integration