The Challenge
- 1
Kansas City split between Missouri and Kansas—spas compete across state lines with limited brand differentiation
- 2
Plaza, Westport, Crossroads districts each have distinct wellness demographics—hard to market to all simultaneously
- 3
Chiefs game weekends bring booking spikes then midweek drought—need consistent wellness revenue smoothing
The Solution
YouTube monetization creates $3K-$22K/month baseline revenue regardless of game schedules or weekend fluctuations
Produce 120-250+ wellness videos monthly—appeal to Plaza professionals, Crossroads creatives, suburban clients
Google Fiber tech workers, relocated wellness professionals find your Kansas City spa expertise through YouTube
Real Results: Hyram Skincare
4.8M+
Subscribers
12M
Monthly Views
$3K-$48K/month
Est. Earnings
Skincare Specialist & Wellness
Business Type
Business Impact
Booked solid during AND between Chiefs game weekends
Premium KC pricing: $195-485 per wellness treatment
Celebrity athlete family wellness clientele from YouTube
Total business: $200K-400K/month combined
“YouTube made my Kansas City spa Chiefs-famous—players' families book wellness treatments based on my channel”
Content Strategy: Skincare education + wellness transformations + KC culture and lifestyle