The Challenge
- 1
Derby week brings massive May wellness revenue spike then 11-month slowdown—Louisville spas need year-round income stability
- 2
NuLu and Highlands gentrification attracts wellness clients but existing spas lack digital presence to reach transplants
- 3
UofL students, bourbon industry workers, healthcare professionals need wellness—how to reach diverse demographics?
The Solution
YouTube monetization generates $3K-$22K/month consistent income smoothing Derby peaks and off-season valleys
Produce 120-250+ wellness videos monthly targeting students, tourists, Churchill Downs workforce—own Louisville's digital spa space
Healthcare and logistics professionals relocating to Louisville find your wellness expertise before arrival—pre-booked treatments
Real Results: Hyram Skincare
4.8M+
Subscribers
12M
Monthly Views
$3K-$48K/month
Est. Earnings
Skincare Specialist & Wellness
Business Type
Business Impact
Derby tourists book spa wellness appointments months in advance
Premium Kentucky pricing: $175-455 per treatment
Celebrity athlete and bourbon industry wellness clientele
Total business: $200K-400K/month combined
“YouTube made my Louisville spa a Derby week wellness must-visit—tourists book 6 months ahead”
Content Strategy: Skincare transformations + Derby week wellness prep + bourbon culture integration