The Challenge
- 1
Sacramento has 400+ tax preparers competing for state employees and government contractors requiring specialized CalPERS and pension expertise
- 2
Seasonal tax work creates brutal income gaps - May-December revenue drought forces tax pros to find supplemental income
- 3
H&R Block franchises and TurboTax ads dominate search - independent CPAs can't compete without established authority
The Solution
YouTube monetization delivers $3K-$22K/month year-round while establishing Sacramento state employee and pension tax authority
120-250+ educational videos covering capital region: CalPERS taxation, state employee benefits, government contractor taxes, California compliance
Video expertise attracts state workers seeking guidance on complex pension and benefits taxation - premium advisory relationships replace seasonal work
Real Results: Navi Maraj CPA
287K+
Subscribers
2.8M
Monthly Views
$700-$11.2K/month
Est. Earnings
CPA & Tax Strategy
Business Type
Business Impact
Year-round tax planning clients paying $400-1,000/month
State employee pension tax specialization commanding premium fees
Business tax strategy consulting $3K-8K per engagement
Total estimated business impact: $85K-140K/month in revenue
“Sacramento state employees seek me out because YouTube proved my CalPERS and pension tax expertise - they pay premium for specialized guidance”
Content Strategy: Tax strategy for professionals, retirement planning taxation, business deductions, California tax updates, pension optimization