The Challenge
- 1
Detroit videographers spend $1,600-3,200/month on ads in market where clients still expect 2010 recession pricing
- 2
Cost per inquiry in Metro Detroit: $90-190, with couples unwilling to pay premium for world-class urban backdrops
- 3
Competing for shrinking pool while downtown gentrification brings out-of-state videographers stealing high-end work
The Solution
Get monetized in 30-60 days and establish premium positioning as Detroit transforms into destination market
120-250+ videos monthly showcasing industrial cinematography, urban decay aesthetics, and Detroit's visual renaissance
YouTube authority attracts national clients seeking authentic Detroit industrial films at $6K-$20K premium rates
Real Results: Peter McKinnon
6.1M+
Subscribers
16,200,000
Monthly Views
$40.5K-$648K
Est. Earnings
Cinematographer & Content Creator
Business Type
Business Impact
Built global brand showcasing unique urban environments and industrial aesthetics
Attracts destination video clients to home market from worldwide
Commands $50K-$180K for commercial urban video productions
Total monthly revenue: $750K-$1.3M across all channels
“YouTube taught me to showcase my city's grit as an advantage and charge what it's worth”
Content Strategy: Urban exploration videos, industrial cinematography, gritty storytelling techniques, abandoned location filming