The Challenge
- 1
Detroit wedding planners spend $1,800-3,500/month on referral sites in an undervalued market
- 2
Cost per inquiry in Metro Detroit: $140-260, with price-conscious couples driving down margins
- 3
Suburban flight means competing for shrinking pool of urban weddings while downtown gentrifies slowly
The Solution
Get monetized in 30-60 days and establish premium positioning as Detroit's wedding market rebounds
120-250+ videos monthly showcasing Detroit's industrial venues, riverfront locations, and comeback story
YouTube authority positions you for $7K-12K fees in a market currently accepting $3K-5K
Real Results: Jamie Wolfer (Jamie Wolfer Weddings)
156K+
Subscribers
892,450
Monthly Views
$2.2K-$35K
Est. Earnings
Wedding Planner & Educator
Business Type
Business Impact
Transformed from competing on price to commanding premium fees through authority
YouTube revenue provides baseline income: $2.2K-$35K monthly guaranteed
Premium wedding fees increased 200% after establishing YouTube presence
Total monthly revenue: $42K-60K across all streams
“YouTube allowed me to stop competing on price and start attracting clients who value expertise over discounts”
Content Strategy: Value-based planning education, design trends, vendor negotiation, and premium experience creation