The Challenge
- 1
Raleigh's booming Research Triangle population creates intense yoga studio competition—new instructors opening studios monthly, fragmenting student base
- 2
Tech-savvy Raleigh professionals expect online options alongside in-person—yoga teachers without digital presence lose students to national online programs
- 3
Summer heat and winter unpredictability in Raleigh means inconsistent studio attendance—instructors need income stability beyond weather-dependent classes
The Solution
YouTube monetization in 30-60 days generates $3K-$14K/month passive income, stabilizing revenue while you build Raleigh's premium yoga reputation
Produce 120-250+ yoga videos monthly (power flows for busy professionals, lunch break yoga, desk stretch sequences) serving Research Triangle audience
RTP professionals discover your channel during work breaks—converting to premium in-person classes, corporate yoga contracts, and executive wellness programs
Real Results: Yoga With Adriene
12.5M+
Subscribers
45M+
Monthly Views
$11K-$180K/month
Est. Earnings
Yoga Instructor & Online Programs
Business Type
Business Impact
200,000+ annual enrollments in paid online yoga programs
Premium teacher training program: $2,500+ per student enrollment
Book deals, brand partnerships, and merchandise revenue streams
Total business value: $500K-$1.2M/month (YouTube + programs + partnerships)
“YouTube built the foundation that allowed me to scale my yoga teaching beyond what any studio schedule could support”
Content Strategy: Morning routines for busy professionals + stress management flows + yoga for tech workers + mindful movement practices