The Challenge
- 1
St. Louis divided by river and neighborhoods means fragmented student base—yoga instructors can't reach across city without multiple studio locations
- 2
Midwest cost-consciousness means students shop for cheapest classes—independent St. Louis instructors compete on price instead of quality and expertise
- 3
Economic fluctuations hit St. Louis discretionary spending hard—yoga class memberships cancelled first when household budgets tighten
The Solution
YouTube monetization in 30-60 days generates $2.4K-$10K/month recession-proof income, stabilizing St. Louis yoga business through economic cycles
Produce 120-250+ yoga videos monthly (beginner flows, yoga for tight budgets, home practice guidance) serving entire St. Louis metro digitally
Students across St. Louis metro discover your teaching—some join in-person, others support via YouTube, all contributing to sustainable business model
Real Results: Yoga With Adriene
12.5M+
Subscribers
45M+
Monthly Views
$11K-$180K/month
Est. Earnings
Yoga Instructor & Online Programs
Business Type
Business Impact
200,000+ annual enrollments in paid online yoga programs
Premium teacher training program: $2,500+ per student enrollment
Book deals, brand partnerships, and merchandise revenue streams
Total business value: $500K-$1.2M/month (YouTube + programs + partnerships)
“YouTube democratized yoga, allowing anyone with internet access to build a sustainable practice regardless of location or economic status”
Content Strategy: Free accessible yoga for everyone + home practice foundations + yoga on a budget + community-building content